Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

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SEW Daily May 29, 2014  RSS  Like  Follow Want to Increase Your CTR by Nearly 50%? Consider Search Refinements May 29, 2014 - It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Richard Stokes  |  Print version Here's Why Your Editorial Calendar Isn't Working... May 29, 2014 - They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. Lisa Barone  |  Print version What Search Strategists Overlooked in the New York Times Leaked Innovation Report May 29, 2014 - The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. Jack Allen  |  Print version Travel PPC: Top Advertisers, Keywords & Destinations [Report] May 28, 2014 - About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. Ashley Zeckman  |  Print version 4 Steps to Maximize Local Search Success May 28, 2014 - Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Jon Schepke  |  Print version 5 Reasons to Include Polling in Your Social Media Strategy May 28, 2014 - Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling. Travis Bernard  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Singapore 2-4 Dec, 2014 Featured Jobs White Papers Customer Care Associate Customer Care Associate (The Sovereign Society) - Baltimore - Are you a problem solver? Love to multi-task? Interested in the financial markets? The Sovereign... Customer Service Representative Customer Service Representative (Agora Financial) - Baltimore - “Are you a seasoned Customer Service representative looking for a new beginning? This fast-paced... Entry-Level Web Designer Entry-Level Web Designer (Money Map Press) - Baltimore - Financial publisher Money Map Press is looking to hire a creative and highly motivated entry-level graphic/web... Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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