Keeping Your Head Above Water in the Google Lagoon

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SEW Daily July  1, 2014  RSS  Like  Follow Keeping Your Head Above Water in the Google Lagoon July 1, 2014 - Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Doc Sheldon  |  Print version The Biggest Mistake PPC Advertisers Make July 1, 2014 - Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Melissa Mackey  |  Print version EU Commissioner Hints at YouTube Probe After Google Investigation June 30, 2014 - Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching. Dave Neal  |  Print version How Bing Chooses Your Webpage Titles June 30, 2014 - A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different. Jennifer Slegg  |  Print version The 10 Best Ways to Generate Traffic Without Google June 30, 2014 - Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Chuck Price  |  Print version 5 Boring Companies With a Fascinating Social Strategy June 30, 2014 - Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy. Uri Bar-Joseph  |  Print version Content Conundrum: The Vanity vs. Performance Dilemma June 30, 2014 - The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. Andy Betts  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Accountant Accountant (Agora Publishing) - Baltimore - Agora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore City is... Entry Level Information Technology Professional Entry Level Information Technology Professional (Agora Inc. ) - Delray Beach - Publishing Services is looking to hire an entry-level IT professional for their Delray... Financial Customer Service Representative Financial Customer Service Representative (Money Map Press) - Baltimore - Are you looking for a position within a company which is rated one of the “Best Places... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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