Thursday, 26 June 2014

130 Questions to Ask When Choosing a Local Search Automation Tool

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SearchEngineWatch.com
SEW Daily June 26, 2014
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130 Questions to Ask When Choosing a Local Search Automation Tool 130 Questions to Ask When Choosing a Local Search Automation Tool
June 26, 2014 - Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
Adam Dorfman  |  Print version
How to Write Better Copy While Barely Trying: 6 Foolproof Tips How to Write Better Copy While Barely Trying: 6 Foolproof Tips
June 26, 2014 - The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words.
Lisa Barone  |  Print version
The 10 Best Shopping Engines The 10 Best Shopping Engines
June 26, 2014 - A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
Mary Weinstein  |  Print version
Google to Remove Author Images from Search Results Google to Remove Author Images from Search Results
June 25, 2014 - Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
Danny Goodwin  |  Print version
Search Engine Traffic Declines While Engagement Remains Steady [Study] Search Engine Traffic Declines While Engagement Remains Steady [Study]
June 25, 2014 - A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.
Ashley Zeckman  |  Print version
Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study] Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
June 25, 2014 - Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
Jessica Lee  |  Print version
3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
June 25, 2014 - Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
Ken McGaffin  |  Print version
Mobile Advertising Measurement: Winning the Long Game Mobile Advertising Measurement: Winning the Long Game
June 25, 2014 - Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.
Jennifer Wong  |  Print version
Black Box Paid Search Ads Showing on Right Rail Black Box Paid Search Ads Showing on Right Rail
June 25, 2014 - Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?
Justin Freid  |  Print version
 
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