Marketing technology is evolving rapidly, and marketing management is striving to keep up.
Update! These sessions just added:
- Data: The Future of Marketing – Is Your Organization Ready? will explore how organizations are governing the management of data. Chief Data Officers Wes Hunt of Nationwide Insurance and Lisa Ritchie of Scotiabank will discuss how to build a comprehensive analytics strategy, develop a data culture and acquire the talent necessary to fulfill the promise that data can deliver.
- Improving customer experiences through technical innovation requires changes in strategy, management and culture. In CxO Talk Live: CMO Perspectives on Digital Transformation, you’ll hear two leading CMOs talk candidly about obstacles and the change management lessons learned in overcoming them. Join the insightful and entertaining duo of Michael Krigsman and Vala Afshar as they host a live version of their popular web series CxO Talk on the MarTech stage.
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Be a member of the innovative community shaping the future of technology-powered marketing. Register for MarTech today and attend all the conference sessions and networking events for just $1345.
MarTech is an ideal experience for executive and marketing management, marketing operations and IT staff to share. Take advantage of our team rates and save 15-35%!
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