Key Takeaways From 5 A/B Tests With Significant Results

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SEW Daily June 27, 2014  RSS  Like  Follow Key Takeaways From 5 A/B Tests With Significant Results June 27, 2014 - Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why. Jamie Smith  |  Print version Restructuring Your PPC Campaigns in 5 Key Steps June 27, 2014 - Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Diane Pease  |  Print version Google Tries to Steal How-To Traffic in Organic Search Results June 27, 2014 - Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. Ashley Zeckman  |  Print version Google Begins Removing Search Results to Comply With 'Right to be Forgotten' June 27, 2014 - Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000. Carly Page  |  Print version New Conversion Settings Can be Imported From Google Analytics to AdWords June 26, 2014 - You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions. Jennifer Slegg  |  Print version 2 New Google Mobile Search Tests: Larger Titles & Info Cards June 26, 2014 - Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher. Jennifer Slegg  |  Print version 67% of Travel & Hospitality Brands Use Dedicated Mobile Sites June 26, 2014 - A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. Jessica Lee  |  Print version 130 Questions to Ask When Choosing a Local Search Automation Tool June 26, 2014 - Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Adam Dorfman  |  Print version How to Write Better Copy While Barely Trying: 6 Foolproof Tips June 26, 2014 - The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Lisa Barone  |  Print version The 10 Best Shopping Engines June 26, 2014 - A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. Mary Weinstein  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Accountant Accountant (Agora Publishing) - Baltimore - Agora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore City is... Entry Level Information Technology Professional Entry Level Information Technology Professional (Agora Inc. ) - Delray Beach - Publishing Services is looking to hire an entry-level IT professional for their Delray... Financial Customer Service Representative Financial Customer Service Representative (Money Map Press) - Baltimore - Are you looking for a position within a company which is rated one of the “Best Places... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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