More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

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SEW Daily June  4, 2014  RSS  Like  Follow More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding June 4, 2014 - Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. Glenn Gabe  |  Print version Life After a Link Apocalypse June 4, 2014 - What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. Jennifer Van Iderstyne  |  Print version Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device June 4, 2014 - Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. Jay Taylor  |  Print version 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study] June 3, 2014 - The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Jessica Lee  |  Print version Happy Birthday, Bing: Microsoft's Search Engine Turns 5 June 3, 2014 - Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has grown to adapt to mobile and social media, and how the search engine sees itself evolving in the near future. Ashley Zeckman  |  Print version Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite June 3, 2014 - Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall. Jennifer Slegg  |  Print version A Recipe for a Tasty Semantic Search & SEO Salad June 3, 2014 - Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines. And that doesn't mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages. Doc Sheldon  |  Print version The Best and Worst Things About Twitter Ads June 3, 2014 - There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad – date ranges, display of active promoted tweets, campaign editing, and navigation. Melissa Mackey  |  Print version Community Management Basics: 7 Tips for Marketers June 3, 2014 - An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management. Ashley Zeckman  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Singapore 2-4 Dec, 2014 Featured Jobs White Papers Technical Project Manager Technical Project Manager (Agora Inc.) - Baltimore - Publishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great Project Manager to... Systems Analyst/Support Systems Analyst/Support (Agora Inc.) - Baltimore - IRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers improve productivity... Publication Manager Publication Manager (Agora Financial) - Baltimore - Agora Financial (www.agorafinancial.com) has an immediate opening for a Publication Manager to help maintain and... Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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