Forget Big Content - Small Content Is Critical to Search Success

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SEW Daily June 24, 2014  RSS  Like  Follow Forget Big Content – Small Content Is Critical to Search Success June 24, 2014 - There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Simon Penson  |  Print version Competitive Analysis in Search Is Linked to Higher Conversions [Data] June 24, 2014 - Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Nathan Safran  |  Print version YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service June 24, 2014 - Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Dan Cristo  |  Print version German Publishers Try to Force Google to Pay for Links, News Snippets June 23, 2014 - German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content. Ashley Zeckman  |  Print version BuzzSumo: The Heavyweight of Content Discovery? June 23, 2014 - BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal. Larry Kim  |  Print version 7 Outstanding Content Marketing Tips for Small Businesses June 23, 2014 - Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Adam Stetzer  |  Print version Links Should Only Be a Surprise? Nonsense! June 23, 2014 - Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. Jon Ball  |  Print version 7 Ways Content Marketing is Like a Relay Race June 23, 2014 - Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Kelly Wrather  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Associate Director, Insights & Analytics Associate Director, Insights & Analytics (Ready Set Rocket) - New York - What You'll Do As the Associate Director, Insights and Analytics you will join a team of... Recruitment and Team Building Ambassador Recruitment and Team Building Ambassador (Agora Inc.) - Baltimore - Agora, www.agora-inc.com, continues to expand! In order to meet the needs of our growth we are... Front-End Developer Front-End Developer (Agora Inc.) - Baltimore - Publishing Services is looking for a Front End Web Developer who will work as part of a team to develop and maintain... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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