How to Use the Google Analytics Event Tracking Report

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SEW Daily June 17, 2014  RSS  Like  Follow How to Use the Google Analytics Event Tracking Report June 17, 2014 - Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. Anna Lewis  |  Print version PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider June 17, 2014 - Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. Jason Tabeling  |  Print version 5 Changes You Need to Make for Google Shopping in the Next 2 Months June 17, 2014 - Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns. Mary Weinstein  |  Print version Google My Business: New Tools for Small Business Owners June 16, 2014 - Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Ashley Zeckman  |  Print version Addressing Thin Content June 16, 2014 - You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. Josh McCoy  |  Print version Search Engine Basic Concepts June 16, 2014 - Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Eric Enge  |  Print version   Webinars Upcoming Events SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 11, 2014 Featured Jobs White Papers Front-End Developer Front-End Developer (Agora Inc.) - Baltimore - Publishing Services is looking for a Front End Web Developer who will work as part of a team to develop and maintain... E-Commerce Quality Assurance Analyst E-Commerce Quality Assurance Analyst (Agora Inc.) - Baltimore - Agora Publishing Services has a current opening for an Ecommerce Quality Assurance Analyst. This... Research Analyst/Financial Writer Research Analyst/Financial Writer (Dent Research) - Delray Beach - Dent Research, a growing financial publishing company which provides unbiased, cutting edge economic... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014

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