A Strategic Approach for New SEO Clients

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SEW Daily June  5, 2014  RSS  Like  Follow A Strategic Approach for New SEO Clients June 5, 2014 - Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Peter van der Graaf  |  Print version How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond June 5, 2014 - You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base. Michelle Stinson-Ross  |  Print version 5 Reasons Why Pitching International SEO is a Pain June 5, 2014 - For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. David Cato  |  Print version Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility June 4, 2014 - Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Jennifer Slegg  |  Print version New Wordstream Tool Lets You Audit PPC Landing Page for Free June 4, 2014 - WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. Jessica Lee  |  Print version More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding June 4, 2014 - Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. Glenn Gabe  |  Print version Life After a Link Apocalypse June 4, 2014 - What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. Jennifer Van Iderstyne  |  Print version Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device June 4, 2014 - Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. Jay Taylor  |  Print version   Webinars Upcoming Events SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Singapore 2-4 Dec, 2014 Featured Jobs White Papers Technical Project Manager Technical Project Manager (Agora Inc.) - Baltimore - Publishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great Project Manager to... Systems Analyst/Support Systems Analyst/Support (Agora Inc.) - Baltimore - IRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers improve productivity... Publication Manager Publication Manager (Agora Financial) - Baltimore - Agora Financial (www.agorafinancial.com) has an immediate opening for a Publication Manager to help maintain and... Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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