3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

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SEW Daily June 25, 2014  RSS  Like  Follow 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign June 25, 2014 - Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey. Ken McGaffin  |  Print version Mobile Advertising Measurement: Winning the Long Game June 25, 2014 - Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. Jennifer Wong  |  Print version Black Box Paid Search Ads Showing on Right Rail June 25, 2014 - Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Justin Freid  |  Print version Google Domains: New Domain Registration Service Launches June 24, 2014 - Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year. Jennifer Slegg  |  Print version Watch Time Now Impacts Facebook News Feed Video Rankings June 24, 2014 - Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares. Lisa Lacy  |  Print version Google AdWords Rolling Out Parental Targeting Feature in U.S. June 24, 2014 - Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." Jessica Lee  |  Print version Forget Big Content – Small Content Is Critical to Search Success June 24, 2014 - There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Simon Penson  |  Print version Competitive Analysis in Search Is Linked to Higher Conversions [Data] June 24, 2014 - Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Nathan Safran  |  Print version YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service June 24, 2014 - Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Dan Cristo  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Coordinator, Performance Media Coordinator, Performance Media (MLB Advanced Media) - New York - MLBAM is seeking to fill a Coordinator, Performance Media position in the Marketing Department. The... Employee Development Specialist Employee Development Specialist (Agora Inc.) - Baltimore - Publishing Services is seeking a highly motivated and resourceful individual to oversee and coordinate the... Experienced Digital Marketer Experienced Digital Marketer (The Oxford Club) - Baltimore - Full-time, In-House -- Experienced Digital Marketer Wanted for Top Financial Publisher—The Oxford... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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